Type of project:

Strategy, Design, Interactive, Prototyping, Fabrication, Installation, Logistics

Retail, Educational Toys, Interactive, Marketing Showrooms


Hood worked with LeapFrog to design a store-within-a-store at the Toys ‘R’ Us in New York Times Square. The objective was a hands-on experience that would engage kids and their parents in the breadth and depth of LeapFrog’s educational series of products. Our solution included age-appropriate interactive stations, each giving kids and parents alike a one-on-one experience with each product. Our partnership with LeapFrog spans a wide range of assignments including the design of their corporate marketing show room, LeapFrog’s marketing teleconferencing center, as well as their 30,000 square foot showroom at the International Toy Center in New York.

case studies

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