hood blog

Branded Environments: Why digital brands need an off-line presence.

Technology has forever altered the way we market brands.  We’re living in an era of deep customer engagement.   Today’s more empowered, critical, demanding, and price-sensitive customers are turning in ever-growing numbers to social networks, blogs, online review forums, and other channels to quench their thirst for objective advice about products and to identify brands that seem to care about forming relationships with them.

Meanwhile, more and more consumers are using digital video recorders to fast-forward through TV commercials and are consuming video content on Web sites such as YouTube and on mobile devices. Billboards alongside train lines and bus routes struggle to capture the attention of people absorbed by the screens of their smartphones.

» View All Blog Posts